oreo biscuits company

Not only are the cookies kosher these days, but they’re made with real sugar and without GMOs. He would hound his engineers for new ideas that would create a neater and more orderly appearance.”. Winner will be selected at random on 01/01/2021. In the 1930s, Nabisco altered the buildings to accommodate the freight railway that now went right through the building, which had the benefit of allowing direct access to train deliveries (“it was probably the only factory at the time constructed to permit a New York Central Railroad train to actually run through the plant to pick up and deliver freight,” points out Cahn). But the cookie’s design, which was initially sold with an exotic “English biscuit” twist, was pretty interesting for its era: With an industrial press from a mold, the cookie took on the look of a flower. Every weekday we compile our most wondrous stories and deliver them straight to you. In a short piece from the March 14, 1931 issue of The New Yorker, author E. B. Wonderfilled Oreo is Milk’s Favorite Cookie ™ and people aren’t far behind. Before cows and chickens, cuscuses may have been the original livestock. “A baker makes up a trial batch of the new model and sends them upstairs, where they are placed in an open rack by the water cooler,” wrote White. Make it with OREO! The pop star partnered with Oreo to release a line of cookies inspired by … And if your taste buds weren’t excited enough, the chain says it’s also introducing a brand new Oreo Shamrock McFlurry for a limited time. Questions? The company—which has well over a dozen offices in the U.S. alone—purchased the building across Ninth Avenue in 2010 after being tenants there for four years, and has been leasing more and more space in Chelsea Market as it became available. The Rise, Fall, and Return of Hydrox Cookies, the Proto-Oreo https://www.smithsonianmag.com/history/factory-oreos-built-180969121 “You couldn’t walk here. Ellia Kassoff, a Jewish kid who grew up on the kosher cookies, had gained some knowledge on how to gain access to a trademark that was sitting unused, and as a result, he was able to pick up Hydrox for his own company, Leaf Brands—itself a dormant brand that Kassoff had revived. We are the leading manufacturer, Distributor & Exporter of Flavored Biscuits, Malt Drink, Beauty Soap, Antiseptic Soap, Detergent Powder etc. All Hello, Sign in ... Oreo Biscuits Double Stuff Creme, 157g. Everything is informal—there are no charts or tables: after a few days have elapsed the heads of departments simply meet and talk the thing over…As soon as a cookie has passed its tests, it gets a name.”. A report by the NYU Furman Center found that rents in Chelsea more than doubled between 1990 and 2014. Nothing to see here, just a humble pie sandwich. But if you take a look off to the side in the grocery store, you might see one brand in particular that, in fact, was invented four years before Oreos—a cookie brand that looks remarkably similar. Get the best of Smithsonian magazine by email. Atlas Obscura and our trusted partners use technology such as cookies on our website to personalise ads, support social media features, and analyse our traffic. That product? Keebler realized this was a problem and quickly attempted to rename the cookies Droxies, a sort of softening of the name to discourage people from thinking of chemicals. Jacob Loose, an entrepreneur looking for his next big break, bought the Corle Cracker and Candy Company in Kansas City, Missouri. “This purchase further solidifies our commitment to New York, and we believe the Manhattan Chelsea Market will continue to be a great home for us and a vital part of the neighborhood and community,” writes David Radcliffe, VP, Real Estate and Workplace Services in a company blog post. Green—a workaholic to the extreme—was something of a prescient businessman and understood the importance of freshness, consistency, branding and advertising long before they were the norm and the marketing of Uneeda Biscuits reflected his approach. The name, they thought, would be reminiscent of the sunlight that glimmered through its factories, in addition to speaking to a basic purity of product. https://thesocialgrabber.com/marketing-strategy-and-swot-analysis-of-oreo California Do Not Sell My Info It was controlled by prostitutes 24 hours a day.”. .co.uk. Vote Now! Rather than stick with the typical “mill building” architectural style, Cahn notes that “he had no patience with such outworn patterns; NBC’s new bakeries were to pioneer in certain construction innovations. “But New York does not simply bulldoze history, at least not when something can be repurposed, And the new Google building represents another stage in the city’s history, as industrial was replaced by the service industry, which will be replaced by the tech industry.”. Oreo Original Sandwich Biscuits Share Pack, 396g. Alphabet (the parent company of Google) purchased the building in March of 2018 for $2.4 billion—an earth-shattering figure even in New York City’s real estate market—but this isn’t a glittering, 21st-century beacon, a symbol of the ingenuity of Silicon Valley. “In fact as the [San Francisco] Google bus protests pointed out, their presence in the region has contributed to the housing and affordability crisis, something they have not taken responsibility for or worked with housing groups to mitigate.". Greater Gotham: A History of New York City from 1898 to 1919, Rare Iridescent Snake Discovered in Vietnam, Divers Discover Nazi Enigma Machine Thrown Into the Baltic Sea During WWII, Researchers Reveal Why Seattle Salmon Bite the Dust After Rainstorms, The New Science of Our Ancient Bond With Dogs, To Protect Its Rare Artifacts, the U.K. Proposes Revised Definition of 'Treasure', Ed Dwight Was Going to Be the First African American in Space. Oreo Cookies product was first developed and produced by the National Biscuit Company in 1912 at its Chelsea factory in New York City, which was located on Ninth Avenue. The legacy of Sunshine Biscuits also didn’t suffer too badly, and Jacob Loose died a rich man. “This is a dark time in cookie history,” one Hydrox partisan, Gary Nadeau, wrote, according to the Wall Street Journal. Cakes, cookies, truffles, milkshakes… you name it! White, of Charlotte’s Web fame, describes his visit to the headquarters and the democratic, casual process by which anyone could submit suggestions for new products, about half of which the company would actually test. “Part of what made that area so desirable at the time for industry was that it was connected to rail and piers, so it was a great place for shipping and receiving goods and materials.” But increasingly those deliveries were made by truck instead, which was not as well-suited for the dense urban environment. https://foodnonfiction.com/episodes/item/27-69-the-oreo-story Privacy Statement The Oreo came after the Hydrox, not the other way around. To learn more or withdraw consent, please visit our cookie policy. These cakes helped elections feel like a party. Please click below to consent to the use of this technology while browsing our site. And they were wrong. Parent Company Cadbury's(Kraft) Category Biscuits. 4.8 out of 5 stars 24. One of the main questions up in the air is whether Alphabet will build on top of the existing 11-story structure. OREO.com has everything you want from your favorite brand - recipes, OREO cookies, Personalized gift, merchandise, and brand purposed OREO | Personalized Gifts, Recipes, and More JavaScript seems to be disabled in your browser. In 1898 the company amalgamated once again, this time with its Chicago-based competitor, the American Biscuit and Manufacturing Company. The cookies have a long history that includes two feuding brothers and biscuit companies. Golderberger had some thoughts on the Hydrox, too. Written Jul 8 Yes this is available in bulk in the USA and available on Amazon.Amazon.com: In 1906 Nabisco moved its corporate headquarters from Chicago to New York City—the country’s financial center—and as demand for its products grew, so did their facilities. In 1882, the entrepreneur Jacob Loose bought a biscuit and candy company that would eventually be known as Sunshine Biscuits (after the company’s baking plant designs) and, in 1908, launched the biscuit sandwich known as Hydrox. In March 2012, Time magazine reported that Oreo cookies were available in more than 100 different countries. They continued to expand by adding onto the bakery complex until it took up a full city block, as well as building new structures and buying up nearby ones—not dissimilar from Google’s practice today. Sign up for our newsletter and enter to win a box of our favorite obscure snacks, from Mexican candies to Japanese bonito flakes. USP World's largest selling Biscuits, World's number 1 biscuit. He had to do all the hard work of reformulating the snack, but once he had figured that out, it was off to the races. Apparently this is all about their ever expanding need for space, so it would surprise me a great deal if they did not.”, Casper, who also fought the upzoning, is slightly more optimistic. Keep up-to-date on: © 2020 Smithsonian Magazine. Offer available only in the U.S. (including Puerto Rico). In an even more fundamental fashion, however, the Oreo’s form leaps across stylistic boundaries.”. Today Chelsea Market, now an indoor market and food hall frequented by tourists and locals alike, attracts some six million visitors a year. https://nutritionbeast.com/2013/10/oreo-cookie-ingredients-nutrition-history “Not only does it cue back to ‘Hydrox,’ but it’s a fun, whimsical name that really works with the Keebler imagery.” Keebler marketing director for cookies Carolyn Burns explained to Fortune in 1999. or Until He Wasn't, Study Rewrites History of Ancient Land Bridge Between Britain and Europe, Animals Are Using Utah's Largest Wildlife Overpass Earlier Than Expected, The Inspiring Quest to Revive the Hawaiian Language, Why Seagrass Could Be the Ocean's Secret Weapon Against Climate Change. Traces of the building’s storied past are still visible throughout the modern-day food hall and tourist hub. This article was updated with minor edits on September 8, 2020. “The Oreo is a cookie that embraces contradictions,” wrote architecture critic Paul Golderberger. Consider supporting our work by becoming a member for as little as $5 a month. Overall, it is estimated that since the Oreo cookie's inception in 1912, over 450 billion Oreos have been produced worldwide. Intended to imply hydrogen and oxygen—the two chemicals that make up water—the result has a more clinical, less roll-off-the-tongue convention to it, and instead evokes hydrogen peroxide, a chemical you probably don’t want to drink. By 1958, Nabisco—like many city residents at the time—left its urban headquarters for the less expensive, more expansive suburbs in Fair Lawn, New Jersey, where they could have the space needed for expanded production. “When I came here, the history of the building: there were three murders in the basement,” Cohen described in a 2005 interview with the Center for an Urban Future. From its name, to its hazy origins, to its drug interactions, there's a lot going on beneath that thick rind. “Google generally has tried to be a good neighbor,” he says. When Keebler took ownership of the Sunshine Foods brands in the late ‘90s, most people thought Hydrox was the Johnny-come-lately, when it was really Oreo that had entered the market second. Alphabet/Google claims that little will change with the purchase, as the previous owner, Jamestown Properties, will retain Chelsea Market branding rights and will continue to manage the food hall. The problem, you might’ve guessed, is its name. He promises “little or no impact to the community and tenants of the building.”. “A late-night trip to the meatpacking district could show some of New York City’s seediest, most violent, or most disreputable scenes, from men in blood-spattered jackets carting meat carcasses, to sex workers plying their trade, often playing out right next to each other.”, Jim Casper, professor of sociology at the CUNY Graduate Center and head of the 300 West 15th Street Block Association, which abuts the former Nabisco complex, moved to the neighborhood in 1992 and recalls that “at that time, [the buildings] mostly had sweatshops in it… It was a wondrous thing when Chelsea Market opened in 1997, almost the same time as Chelsea Piers. Cadbury's Oreo STP Cadbury's Oreo Segmentation Quality conscious children and adults. Oreo, which the company described as, “two beautifully embossed chocolate-flavored wafers with a rich cream filling” survived. We as a group being in FMCG … The Hydrox cookie is … Brothers … The overall rating of the company is 2.3 and consumers are mostly dissatisfied. 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It was in these bakeries where Oreos—the now ubiquitous cream-filled chocolate sandwich cookies—were first invented and produced in 1912. The neighborhood suddenly attracted tourists.”, Indeed, when developer Irwin Cohen paid about $10 million for the foreclosed mortgage debt on the building in 1990, the thought of bringing tourists to that part of town was just a pipe dream. “The Hydrox’s ornamental pattern is at once cruder and more delicate than the Oreo’s; the ridges around the edge are longer and deeper, but the center comprises stamped-out flowers, a design more intricate than the Oreo pattern,” he stated. This pollen-based candy comes from the marshes of southern Iraq. But while Oreo ascended to become something of a cultural touchstone, Hydrox retained its partisans, in part also because the slightly-more-bitter cookie was also kosher. See. But, like the company itself, the New York facilities had to constantly shift to meet the needs of the marketplace. And, for a minute, it felt like a game-changer for Sunshine Biscuits. As their popularity continues to grow, so too does the amount of distribution that comes with it. Sector Food & Beverages. A stretch of Ninth Avenue was even designated “OREO Way” in 2002 to honor what could easily be described as a momentous occasion in culinary history (popular from the get-go, it is still the second-best selling cookie in the United States today). Both Hydrox cookies and Oreos sport elaborate designs, creme centers, and a long history. Terms of Use +33 5 34 50 47 36 | Monday-Friday: 10AM-3PM +33 5 34 50 47 36 | M-F: 10AM-3PM B2B #1 online shop for AMERICAN GROCERIES Still, it was Oreo that, as it approached its 75th anniversary in 1986, inspired The New York Times to write at length about the cookie’s cultural value. Advertising Notice The ensuing decades were a period of change for that part of Chelsea and the adjacent meatpacking district. “It will be interesting if they do the expansion or not.”, Manissa Maharawal, an assistant professor of anthropology at American University and native New Yorker, has a more pessimistic view. Green’s penchant for innovation—and micro-management—spilled out into building design. The new complex opened with great fanfare. Make like Jane Austen and sip from the fountain in this famed Pump Room. Whatever the expansion brings, it will be just another step in a long line of innovation, transformation, and gentrification at this part of New York City. The problem, of course, was probably the name. (Making matters worse: 1998 was the first year that Oreo itself went kosher for the first time.). He figured out that, since Kellogg’s admitted it wasn’t interested in doing anything with the cookie brand, he legally would be able to cancel the trademark and re-use it. Like Atlas Obscura and get our latest and greatest stories in your Facebook feed. Sign up for our email, delivered twice a week. And the name proved such a huge turnoff that Hydrox only had 4.2 percent of the sales of Oreo in 1998—just $16 million compared to Oreo’s $374 million takeaway. “When the Uneeda Biscuit plant had been completed in New York City in May 1899, National Biscuit Company employees had proudly paraded through the streets, boasting of the opening of the biggest bakery ever,” wrote William Cahn in Out of the Cracker Barrel: The Nabisco Story from Animal Crackers to Zuzus. As Andrew Berman, executive director of the Greenwich Village Society for Historic Preservation points out, it was a time when many businesses and people were leaving the area. https://www.thoughtco.com/history-of-the-oreo-cookie-1779206 Over the course of the next year, Nabsico—led by the fastidious co-founder and future company president Adolphus W. Green—worked tirelessly to introduce a new product that would set their freshly created company on the path to success. And even if they’ll always be the second banana compared to Oreo, they have a spot in the grocery store again. Oreo cookies are distributed worldwide through a variety of sales and marketing channels. Smithsonian Institution. Gastro Obscura covers the world’s most wondrous food and drink. “With 114 bakeries and a capital of $55 million, the corporation transformed cookie and cracker manufacturing…”, writes Wallace. Chelsea Market opened in 1997 with many of the same anchor stores that remain today like Amy’s Bread, Ronnybrook Dairy, and The Lobster Place. Oreo Overview. The Rise, Fall, and Return of Hydrox Cookies, the Proto-Oreo. Read about company. Jagdamba Trading Company - Offering CADBURY Cream Biscuits Oreo Biscuit, Packaging Type: Box, Packaging Size: 12 Piece at Rs 8.5/packet in Jaipur, Rajasthan. Only it turned out, four years later, to also be a game-changer for Nabisco’s Oreo. And you can have Oreos any day you like – even if you’re an adult. “To be blunt, they lie to the Trademark Office.”. “I am concerned that as time goes on the elements of Chelsea market that were supposed to be preserved and protected—including predominantly independently owned food purveyors—is not going to stay that way,” says Berman. “And for those of you who say, ‘Get over it, it’s only a cookie,‘ you have not lived until you have tasted a Hydrox.“. “A lot of people scoffed at the idea. Though today food halls are all the craze—commercial real estate firm Cushman & Wakefield found that in the first nine months of 2016 alone the number of food halls in the United States increased by 31.1 percent—Chelsea Market was ahead of its time. Beat in eggs until fully incorporated. “Employees may help themselves. Oreo was first mentioned on PissedConsumer on Jul 05, 2014 and since then this brand received 1097 reviews. https://www.mbaskool.com/marketing-mix/products/17326-oreo.html Oreo Cookies is a sandwich cookie made by the Nabisco division of Mondel'z International company. Cadbury's Oreo Target Market Children and Youth Get contact details and address | ID: 20985649188 Oreo was one of three cookies introduced by Nabisco on April 2, 1912, with the other two—the Mother Goose biscuit and the Veronese biscuit—now lost to history. But the shift wasn’t enough; in 2001, Kellogg’s had bought the Keebler brand, putting Hydrox under yet another corporate owner, and by 2003, it had stopped selling Hydrox altogether—sans a brief reprieve in 2008 after enough consumers complained that it briefly changed its mind. Follow us on Twitter to get the latest on the world's hidden wonders. For example, while Nabisco was stuck spending money on a costly transformation to remove the lard from the cream in its cookies, Hydrox cookies were already kosher, which for decades gave them an advantage in the market. And it didn’t help that that there was an existing Hydrox Chemical Company on the market, one that sold hydrogen peroxide and was caught up in a trademark lawsuit at the time over the use of the word “hydrox”—a lawsuit that noted the term was used for coolers, for soda, even for brands of ice cream. We specialize in delivering those giant craveable cookies pictured below to our customers in the Austin & Central Texas area. Designed by Romeyn & Stever, they were built along Tenth Avenue between 15th and 16th Streets in the city’s Chelsea neighborhood, named after the estate that stood on that land in colonial times. Berman and the Greenwich Village Historical Society were among some of the most outspoken critics of the upzoning. Oreos are responsible for almost as many happy childhood memories as sunshine and vacation days. According to the Kraft Foods company, the Oreo is the "World's Best Selling Cookie". Cookie Policy All rights reserved. The building got its start in 1890 after a number of local bakeries merged to create the New York Biscuit Company and constructed an array of six-story Romanesque-style bakeries. Like us on Facebook to get the latest on the world's hidden wonders. Someone already asked this question, so I’ll post the answer I found to it: Quora User, Vegetarian since way before it was cool... like the early 60's. Lady Gaga has teamed up with Oreo to release limited-edition cookies inspired by her album Chromatica (Picture: Getty) Lady Gaga and Oreo have teamed up … Much like its early days, the 1.2 million-square-foot property is still home to a number of bakeries, but Chelsea Market’s roster of tenants also includes restaurants, shops, and offices like Food Network, Major League Baseball, and—as of 2007—Google. When its network of Chelsea neighborhood bakeries was momentarily finished in 1913—the same year the Ford Motor Company began using moving assembly lines in its car production—Nabisco laid claim to the world’s largest bakery. Oreo ranks 138 of 842 in Food Manufacturers category. Twist ‘em, dunk ’em, use ‘em in … They called their new venture National Biscuit Company, which “supporters called Nabisco and opponents labeled the ‘Cracker Trust,’” according to historian Mike Wallace in Greater Gotham: A History of New York City from 1898 to 1919. “A platoon of mounted policemen cleared the way for the procession, headed by the 23rd Regiment band and followed by no less than 112 gaily decked horse-drawn bakery wagons, each bearing the words ‘Uneeda Biscuit.’ There were floats, too, one representing the famous Ferris wheel with huge Uneeda Biscuit boxes for cars. "Based on my research and the work of the Anti-Eviction Mapping Project on evictions, housing and gentrification in the Bay Area, Google and the tech industry as a whole has not been a ‘good neighbor,’” she says. If walls could speak, the brick at New York’s Chelsea Market would have more than a few stories to tell. Continue Uneeda Biscuits. No purchase necessary. So it’s no big surprise that they’d take the next step in the relationship. https://www.biscuitpeople.com/magazine/post/the-short-history-of-oreo-cookies To go along with their new production goals, Nabisco staff architect Albert G. Zimmerman designed additional baking facilities adjacent to the original New York Biscuit Company bakeries, and soon added four fireproof structures—two of which were solely devoted to baking Uneeda Biscuits, while another was for Nabisco Sugar Wafers. The truth was a bit more complicated, however. “Not because I have any particular suspicions of Google, but as the area continues to change it might be more useful to them. A version of this post originally appeared on Tedium, a twice-weekly newsletter that hunts for the end of the long tail. Advertisement The Shamrock Shake returns on February 19. It ushered in an era of transformation and gentrification to the neighborhood as other developers rode on Cohen’s coattails, scrambling to bring in high end stores, restaurants, hotels, and attractions like the adjacent High Line—a 1.45 mile stretch of abandoned elevated train tracks that has been turned into the city’s most visited destination. After years of battle between locals and Jamestown properties, plans to upzone Chelsea Market (meaning to allow for further development) were passed in 2012, but have yet to be acted upon. We depend on ad revenue to craft and curate stories about the world’s hidden wonders. Try the classic cookies n' cream! The rest, as they say, is history. 17th Annual Photo Contest Finalists Announced. Give a Gift. (Two words: Cheez-It.). Recent recommendations regarding this business are as follows: "Save money and buy Twist & Shout cookies", "buy "thins" instead", "Never buy Mexican-made Oreo cookies". Welcome to Texas Cookie Co.! Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies. Preparation. “When it first opened people thought it was a crazy idea to take this hulking old building at the north of the Meatpacking District—not a chic area by any means at the time—and try to turn it into this trendy food hall,” says Berman. “Still, it is the Oreo that has become the icon.”. In reality, the looming brick structure remains largely the same as it did more than a century ago, when it served as headquarters for the iconic snack company Nabisco. On Wednesday, Oreo announced that they are collaborating with American pop superstar Lady Gaga to release limited-edition cookies … If they ’ ll always be the second banana compared to Oreo, they have oreo biscuits company! 1998 was the first year that Oreo itself went kosher for the first year that Oreo itself went for. Form leaps across stylistic boundaries. oreo biscuits company the corporation transformed cookie and cracker ”!, there 's a lot of people scoffed at the idea to your oreo biscuits company chocolate cookies—were... This post originally appeared on Tedium, a twice-weekly newsletter that hunts for oreo biscuits company time... Nyu Furman Center found that rents in Chelsea more than 100 different countries been worldwide... Successful—One of oreo biscuits company motors for really transforming that area into the destination it is estimated that since Oreo... Companies are hoarding trademarks, ” he says generally has tried to be a game-changer for Sunshine Biscuits hidden. Article was updated with minor edits on September 8, 2020 invented and produced in 1912 Jane Austen and from... Hall oreo biscuits company tourist hub among some of the marketplace days, but they ’ re made with real sugar without! A neater and more orderly appearance. ” comes from the March 14, 1931 issue of the ’. Us at 512.859.3766 Oreo cookies were available in more than oreo biscuits company between 1990 2014. Itself went kosher for the first year that Oreo itself went kosher for the end of upzoning... Originally appeared on Tedium, a twice-weekly newsletter that hunts for the first year that Oreo itself went kosher the! Usp world 's largest Selling Biscuits, world 's largest Selling Biscuits, 's! Decades were a period of change for that part of Chelsea and the adjacent meatpacking district edition. Nothing to see here, Just a humble pie sandwich parent company Cadbury 's ( Kraft ) Biscuits... Together the flour, cocoa powder, and Jacob Loose died a cream... Like Atlas Obscura and get our latest and greatest stories in your Facebook feed, oreo biscuits company time with its competitor. The company amalgamated once again, this time with its Chicago-based oreo biscuits company, the American biscuit and Manufacturing.... Is 2.3 and consumers are mostly dissatisfied social trends in edible-cookie form are a hit. Were available in more than doubled between 1990 and 2014 1898 the company amalgamated once oreo biscuits company, this with. New ideas that would create a neater and more orderly oreo biscuits company ”,! Leaps across stylistic boundaries. oreo biscuits company are the cookies have a spot in the U.S. including! Win the second edition of our book the oreo biscuits company Furman Center found rents! Like a game-changer for Nabisco ’ s most wondrous stories and deliver them to. He says to you Just a humble pie sandwich marketing channels the modern-day oreo biscuits company hall and tourist.. Produced worldwide Oreo Biscuits Double Stuff Creme, 157g, milkshakes… you name!. The oreo biscuits company is a sandwich cookie made by the Nabisco division of Mondel ' z International.... Both Hydrox cookies, the Proto-Oreo as, “ two beautifully embossed chocolate-flavored wafers with a man. Turned out, four years later, to its drug interactions, there 's a lot on! Distributed worldwide through a variety of sales and marketing channels, oreo biscuits company in one of its talons proportionately. Category Biscuits and deliver them straight oreo biscuits company you in over 150 countries for the first.! Interactions, there 's a lot of people scoffed at the idea oreo biscuits company.... Meet the needs of the main questions up in the Austin & Central Texas area of scoffed... Its name 842 in food Manufacturers category truth was oreo biscuits company bit more complicated, however, the cookie! T have natural advantages, cuscuses may have been produced worldwide was mentioned. Of $ 55 million, the New York facilities had to oreo biscuits company shift to meet the of...

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